Do You Know What Your Patients Expect?

Exceed Expectations - Baird Dental ConsultingIn business school, the mantra they pounded into my head was, “exceed your customers’ (patients’) expectations every single time.” It seems obvious and a no-brainer, but it is much easier said than done. Why? Because your patient’s expectations have drastically changed and will continue to change. Today’s dental patients are very different from patients even five or ten ...

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